IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Register for IMPACT Live in Hartford CT, October 14-16! The one and only They Ask, You Answer conference. Reduced rates on sale for a limited time.

Close Bottom Left Popup Offer
IMPACT Live Group

Register for IMPACT Live in Hartford CT, October 14-16!

The one and only They Ask, You Answer conference. Reduced rates on sale for a limited time.
Carolyn Edgecomb

By Carolyn Edgecomb

Feb 18, 2017

Topics:

Content Marketing Infographics
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Content Marketing  |   Infographics

8 Tactics for Mixing Up Your Content Marketing Strategy [Infographic]

Carolyn Edgecomb

By Carolyn Edgecomb

Feb 18, 2017

8 Tactics for Mixing Up Your Content Marketing Strategy [Infographic]

Are you posting the same type of content over and over again?

If so, your content marketing strategy and blog will become boring and stale in no time.

If you haven't already, you’ll begin to wonder if you’re truly reaching and engaging with your audience -- and look for ways to make sure you are.

My advice to you is take a chance! MarketingProfs, Ann Handley says, “The biggest missed opportunity in content is playing it too safe.”

In fact, would you believe that 69% of businesses rate their content marketing as basic and consistent? Break out of the mold and mix up your content strategy!

Content marketing isn’t just about creating 400 or so blog posts; it’s about using content to connect with your audience, their pain points, and finding a way to create content that’s easy for them to digest. That's how you truly drive traffic.

According to JBH, content marketing is a mix of art and science and finding the right mix is essential. It’s a skilled cocktail -- and if you blend the wrong things together, it could leave a terrible taste in your audience’s mouths.

That’s the metaphor that JBH serves up for content marketers in the infographic below.

In the clever graphic, they share a variety of content types you can incorporate into your strategy and even break them down into the “parts” needed to make them a success. 

Some of the pairings you’ll find, include:

  • “Old-Fashioned”: Whitepapers
    • 4 parts rich, in-depth information
    • 1 part clear, concise presentation
  • “Pina Colada”: User-Generated Content
    • 3 parts user experience
    • 1 part creativity
    • 1 part branding
    • Optional hashtag for garnish
  • “Singapore Sling”: Infographics
    • 2 parts clear storyline
    • 1 part quality data
    • 1 part hard-hitting stats
    • 1 part striking design

Within each cocktail, you’ll find advice on how to make the most of that content type as well as examples of companies effectively implementing them right now.

Check out the full menu below!

8_Tactics_for_Mixing_Up_Your_Content_Marketing_Strategy_.png

Graphic courtesy of JBH.

IMPACT Live Group

Register for IMPACT Live in Hartford CT, October 14-16!

The one and only They Ask, You Answer conference. Reduced rates on sale for a limited time.
/* Infinite Scroll - Disabled on Articles to allow people to scroll to bottom page CTA */