Daily & Weekly Inbound Marketing Tasks For a Successful Campaign

Some days there doesn’t even seem to be enough time to have lunch.

As marketers and business owners, if we cannot find the time to eat our PB&J sandwich, how are we going to make the time to monitor and execute various marketing activities?

You most likely won't.

So how do you expect to stay on top of your campaign? You want to ensure that it's successful.

Don't let your stomach growl. And don't let your inbound marketing campaign suffer.

Because we’ve been there, we decided to put together this comprehensive daily and weekly task list to help you stay on top of everything of critical importance to the success of your campaign.

Your Daily Inbound Marketing Tasks

Address BoFu Leads

The primary focus of a successful inbound marketing campaign is to generate traffic, leads, and most importantly, work these leads further down the sales funnel to an eventual sale.

Once a lead has reached the bottom of your sales funnel, meaning they’ve requested a consultation, free demo or other form of communication, it’s critical that you manage them in a timely manner.

Key activities:

• Making a connection

• Mark customers in HubSpot

Manage Your Leads in HubSpot

In order to successfully nurture leads through your sales funnel, it’s important that they’re managed appropriately in order to filter out unqualified leads, that they’re lifecycle stage is clearly defined and the criteria for both is fully understood.

Key activities:

• Set their lead status accordingly

• Review their timeline

• Follow social media users through your email client

Social Media Monitoring & Engagement

Engaging and monitoring the conversations you’re having on social media with your audience is essential in developing relationships with them.

In today’s digital age, not only are consumers engaging with brands, more consumers are heading to social media for customer service as well.

Everyday you should be checking your social media profiles for engagement and responding where necessary.

Key activities:

• Twitter

• Facebook

• LinkedIn company page

• LinkedIn profile

• LinkedIn groups

• Use HubSpot's Social Inbox

Your Weekly Inbound Marketing Tasks

Content

To educate and nurture your leads, you need to regularly create and publish content on your blog.

Companies that blog on a regular basis, somewhere between 10 to 15 times a month, get 5x more traffic than a company that doesn’t blog at all.

Key activities:

• Fulfill content responsibility

• Revise and edit

GamePlan

Before you started implementing inbound marketing, a customized GamePlan is created to help you achieve your unique business goals.

Your GamePlan is a document that will continuously be modified and updated in order to stay aligned with your business goals, therefore, naturally there will be some weekly upkeep.

Key activity:

• Review activity and notes

Referrals

There is simply no better resource for acquiring new customers than by utilizing your existing ones.

65% of new business actually comes from referrals. In addition, leads from inbound links (referrals) are 5x more likely to become customers than outbound links.

Key activity: 

• Execute referral strategy

HubSpot

HubSpot’s marketing software enables marketers to track and measure the performance of all marketing activities.

Therefore, it’s important to stay on top of your metrics in order to make any necessary adjustments.

Key activities:

• Review weekly report

• Review prospects tool

Customer Feedback

Through their feedback, your company can inquire about the needs and wants of customers. This helps to develop a stronger inbound marketing campaign.

Key activities:

• Monitor feedback

• Contact database

• Manage leads and mark appropriately

• Weekly call with account manager

Sales/Marketing Alignment

65% of buyers indicate that consistent and relevant communication provided by sales and marketing organizations is a key influence in choosing a solution provider.

Sales and marketing should work synergistically.

Key activities:

• Identify common questions and concerns

• Craft content around sales feedback