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Kevin Phillips

By Kevin Phillips

Sep 29, 2017

Topics:

Content Marketing
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Content Marketing

Definition of Search Engine Results Pages (In Under 100 Words)

Kevin Phillips

By Kevin Phillips

Sep 29, 2017

Definition of Search Engine Results Pages (In Under 100 Words)

Search Engine Results Pages (SERPs) are web pages search engines display after a search query has been submitted by a searcher.

Search engines examine the submitted keywords to find the most relevant content on the web that best matches the search and the searcher’s intent.

A typical search engine results page will have ten organic search results consisting of a title, URL, and meta description to help the searcher find the best answer for them.

In addition to organic results, other “features” may be present such as text and shopping ads, featured snippets, instant answers, videos, images, and more.

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