IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Register for IMPACT Live in Hartford CT, October 14-16! The one and only They Ask, You Answer conference. Reduced rates on sale for a limited time.

Close Bottom Left Popup Offer
IMPACT Live Group

Register for IMPACT Live in Hartford CT, October 14-16!

The one and only They Ask, You Answer conference. Reduced rates on sale for a limited time.
Liz Murphy

By Liz Murphy

Nov 1, 2019

Topics:

Content Marketing Marketing Strategy Content Managers
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Content Marketing  |   Marketing Strategy  |   Content Managers

How to run a content brainstorm session (Content Lab, Ep. 37)

Liz Murphy

By Liz Murphy

Nov 1, 2019

How to run a content brainstorm session (Content Lab, Ep. 37)

You can't build a content strategy without content brainstorms

Content is the fuel that drives your digital marketing strategy, right?

That's why we research blog topics and create content calendars, so our strategy is always moving forward, never missing a beat.

But if you're only developing content topics through keyword research or internal conversations with other marketing team members, your content strategy will not generate the website traffic, leads, and sales you need.

Content brainstorms with expert teams and client-facing departments are absolutely essential to creating content that drives revenue, and keeping your entire company engaged and excited about the content you're producing.

But how do you facilitate content brainstorms with your sales team? Or teams where you're completely out of your depth, because their area of expertise is highly technical, specialized, or niche?

That's what this episode is all about.

Whether you're a digital marketing manager who has been tasked with owning a content strategy, or a content manager who owns your company's strategic content efforts, this episode will teach you how to facilitate effective brainstorms that yield fantastic content topics and get people excited about content.

What you'll learn about running a content brainstorm

  • How to run a content brainstorm with your sales team
  • How to run a content brainstorm with subject matter expert teams
  • How to build a content brainstorm agenda
  • How to engage people who are not excited about content
  • How to provide space for those who are shy in content brainstorms
  • How to prevent one or two people from doing all of the talking
  • How to coach people on the spot on how to be better at crafting topics
  • How to know if your content brainstorm was successful
  • What your content brainstorm goals should be (beyond topic ideas)

Listen to the episode

🚨Subscribe to Content Lab on Apple Podcasts, Spotify, and Stitcher.🚨 

Resources we mentioned

Related reads and resources

Until next week! 👋

IMPACT Live Group

Register for IMPACT Live in Hartford CT, October 14-16!

The one and only They Ask, You Answer conference. Reduced rates on sale for a limited time.
/* Infinite Scroll - Disabled on Articles to allow people to scroll to bottom page CTA */