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Inbound Marketing

Reporting & Performance Resources

Free Course

Reporting on Sales and Marketing Performance
In this free course, you'll learn exactly how you should be using a CRM and sales technology to aid your team, track performance, and make your sales process faster and more effective.
Take the free course
Explore more posts
getting-started-sales-technology

Free Course

Reporting on Sales and Marketing Performance
In this free course, you'll learn exactly how you should be using a CRM and sales technology to aid your team, track performance, and make your sales process faster and more effective.
Take the free course
Explore more posts
Featured Content
Featured Content
Course
Fundamentals of ROI Reporting in HubSpot
40 min course
HubSpot
Content ROI Examples: How to Nail Your Reporting Strategy with HubSpot
August 28, 2020 • 12 min read
Reporting & Performance
10 Marketing KPIs You Should Be Tracking
August 3, 2023 • 9 min read
HubSpot
Track These 5 Inbound Marketing Metrics to See Better Results
October 31, 2022 • 7 min read
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Fundamentals of ROI Reporting in HubSpot

You’re publishing great content and beautiful videos. People can’t say enough good things about the work you’re doing. That’s awesome — but is any of it actually working? Inbound marketing isn’t easy. To make it worth the time and effort, especially to skeptical decision-makers, it needs to show return. IMPACT’s Carina Duffy is here to show you the way!

In this course, IMPACT’s resident HubSpot nerd dives into how your organization can use HubSpot to prove the ROI of its inbound marketing efforts. By the end, you will fully understand:

  • The different ways to define return on investment (ROI) at your organization
  • The tools HubSpot has to track your ROI (even if you’re not using HubSpot Sales) and how to use them
  • How to manage your data properly in HubSpot
  • How to create effective ROI reports in HubSpot

Chock-full of insights we’ve previously only shared with our clients, this course is a great fit for any marketing and sales professionals looking to show the fruits of their labor to their decision-makers and organization in a reliable, easy-to-understand way. 

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Content ROI Examples: How to Nail Your Reporting Strategy with HubSpot

10 Marketing KPIs You Should Be Tracking

Track These 5 Inbound Marketing Metrics to See Better Results

Recent Articles
Recent Articles
Social Media Marketing
Social Media KPIs: The 10 You Really Should Be Tracking and Monitoring
February 29, 2024 • 7 min read
Reporting & Performance
Vanity Metrics Are The Most Misunderstood Numbers in Marketing
December 26, 2022 • 4 min read
Reporting & Performance
What Marketers Need To Know About Switching to GA4 [Google Analytics 4]
July 30, 2022 • 5 min read

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Schedule a call with an IMPACT advisor to see how we can help you bring They Ask, You Answer to life in your business.

Reporting & Performance
13 Valuable Marketing KPI Dashboards To Track Every Metric That Matters
July 14, 2022 • 8 min read
HubSpot
Get More Out of HubSpot Reporting With a Third-party Tool
July 9, 2022 • 5 min read
Reporting & Performance
Databox vs. Geckoboard: Choosing the Right Data Platform for You
July 2, 2022 • 7 min read
Search Engine Optimization
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read

close close

Social Media KPIs: The 10 You Really Should Be Tracking and Monitoring

Vanity Metrics Are The Most Misunderstood Numbers in Marketing

What Marketers Need To Know About Switching to GA4 [Google Analytics 4]

13 Valuable Marketing KPI Dashboards To Track Every Metric That Matters

Get More Out of HubSpot Reporting With a Third-party Tool

Databox vs. Geckoboard: Choosing the Right Data Platform for You

Google Shares New Tools to Audit Website User Experience