Inbound Marketing Assessment

Question 1

We’re clearly and transparently explaining on our website how much it costs to work with us.

Yes No

Question 2

We have someone on staff whose only job is to create content for our sales and marketing. This person’s job title is content manager (or something similar).

Yes No

Question 3

Our marketing/content strategy focuses more on bottom-of-the-funnel content (content used to help sales close deals) vs top-of-the-funnel content (used primarily to drive search traffic).

Yes No

Question 4

Members of both our sales and marketing teams from various levels meet regularly (at least twice a month) to stay aligned on a single sales and marketing strategy and discuss ways they can better support each other.

Yes No

Question 5

We’ve integrated content and videos into our sales process specifically to reduce the time sales reps need to spend working with prospects.

Yes No

Question 6

Our sales team uses the company’s CRM the way they’re supposed to.

Yes No

Question 7

We have a videographer on staff who’s publishing videos on a weekly basis to be used for sales and marketing.

Yes No

Question 8

Our sales reps are just as effective, or more effective, selling over Zoom (or a similar platform) post-COVID vs. pre-COVID selling methods.

Yes No

Question 9

Our website hosts a wealth of information that helps our customers make better buying decisions.

Yes No

Question 10

Senior leadership is fully invested and excited about our company’s inbound marketing plan.

Yes No

Question 11

We’ve invested in ongoing training and education (either online or hands-on) for our marketing and sales team that ensures we’re using content and marketing technology effectively.

Yes No

Question 12

We’ve invested in coaching for our senior leadership to ensure the company stays aligned and avoids common blindspots.

Yes No

Skip to the Results Page