B2B companies more than ever need to integrate their customer-facing front ends with back-end technology to provide stellar performance and customer experience.

Digital Commerce 360’s new report, Back-End Integration: Building the Table Stakes for Customer Experience, shows how B2B companies build a compelling online customer experience by tying their back-end product and customer data to ecommerce venues.

It lays out current technology integration trends B2B ecommerce companies need to know, such as data automation, and offers up pertinent case studies of B2B companies including Protective Industrial Products Inc. and Trenditions Inc.

Compliments of Vertex, TradeCentric, Trevipay, Inriver, TadaNow



Download Now