Third-party sellers drive GMV growth for marketplaces
Digital Commerce 360 Staff|
Third-party sellers drove a rise in total GMV in 2021. Third-party GMV for the top U.S. marketplaces rose in 2022 to a notable 22.2%. That’s a departure from a pre-pandemic 2019 and a COVID-19-fueled 2020, when total GMV growth topped that of third-party growth at the largest U.S. marketplaces. …
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