IMPACT Live 2024 Hartford

October 14-16, 2024 - Hartford, CT

The They Ask, You Answer Conference

IMPACT Live gives you the framework, expert guidance, and tools you need to attract more leads, close more sales, and unlock a cycle of endless customers.

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Early bird tickets on sale now through July 31st!

$999 $799

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What is IMPACT Live?

IMPACT Live is a 3-day, in-person event for business owners, CEOs, and marketing and sales leaders who want to eliminate the uncertainty around generating new business and revenue growth.

The strategies and tools you'll learn are centered around 'They Ask, You Answer' — a proven sales and marketing methodology that works in any industry, in any season, and in any economy — for becoming the most known brand in your market.

Attendees will come together in a single-track format for expert-led sessions that cover the most effective strategies in marketing, sales, leadership, and AI, with several opportunities to network with others on the They Ask, You Answer journey.

By attending IMPACT Live, you'll access real world examples from companies like yours that demonstrate how businesses are dominating their markets, providing a clear blueprint for your path to endless customers.

Be Inspired by the Best in Sales and Marketing from Around the World

Join 250+ attendees including CEOs, sales and marketing leaders, content managers, videographers, coaches, and trainers.

250+

Attendees

15+

Sessions

Unlimited

Ideas

Be Inspired by the Best in Sales and Marketing from Around the World

Join 250+ attendees including CEOs, sales and marketing leaders, content managers, videographers, coaches, and trainers.

250+

Attendees

15+

Sessions

Unlimited

Ideas

“IMPACT Live is the only event where They Ask, You Answer practitioners across marketing, sales, and leadership come together.

Three days of expert insights and guidance straight from They Ask, You Answer coaches will arm you with exactly what you need to transform your business.”

Marcus Sheridan
Keynote Speaker & Author

Who IMPACT Live is For?

IMPACT Live teaches the sales and marketing methodology “They Ask, You Answer,” a powerful approach that has driven success across diverse industries. This method is particularly effective for businesses offering products or services requiring extensive buyer research and engagement with sales professionals prior to purchase. Industries that excel with “They Ask, You Answer” and will be represented at IMPACT Live include:

B2B Services

Building Materials

Commercial Real Estate

Construction

Cybersecurity

Franchises

Healthcare and Health Services

Homebuilders and Remodelers

Home Improvement

Insurance

Logistics

Managed Services

Manufacturers

Retail

Past Attendees and Companies Thriving with They Ask, You Answer

Brought in $270k per month from organic leads with They Ask, You Answer

Grew revenue by $1M with They Ask, You Answer

Doubled annual revenue 4 years in a row after implementing They Ask, You Answer

They Ask, You Answer increased sales by 40% in one year

Attributed $3M in revenue in a single quarter to They Ask, You Answer

Increased leads by 1,300% after implementing They Ask, You Answer

Increased organic visits from 2,000 to 8,700 per month within a year of doing They Ask, You Answer

Doubled revenue 3 years in a row after implementing They Ask, You Answer

What attendees have said

"The alignment that our team has gained from all being at IMPACT Live together is huge."

Jeffrey Linta, Linta Roofing

"Attending IMPACT Live made me realize we needed a refresh on the basics of They Ask, You Answer. The basics of a revenue team, getting marketing and sales together, and creating content that we'll use in the sales process."

Mike Galanos, Woodstock Furniture & Mattress Outlet

"It was super exciting to learn about AI and the different use cases for social media and video editing."

Kenda Dowdy, Illume Fertility

"Marcus's presentations are motivating, insightful and he leaves the audience with clear takeaways."

Dan Golda, Thoroughcare

2024 IMPACT Live Agenda

Monday, October 14

Tuesday, October 15

Wednesday, October 16

9:00AM ET

Check In Is Open

Check in any time between 9:00am and noon!

1:00PM ET

First Trust. Then Business.

Marcus Sheridan will open up the event with a look at what's absolutely vital to your business today. With the emergence of AI, buyers wanting more control, and the change in search behavior, we'll make sure you're up to speed on everything you need to know to stay ahead of the curve.

2:45PM ET

30 Minute Break

Stretch, mingle, and grab some coffee!

3:15PM ET

The Right Content

So you're creating content covering The Big 5 and publishing it consistently. But that's just a start. To truly stand out and win those deals, your team must obsess over your buyers constantly, challenging the status quo at every turn. In this session, we'll dive into how to get your entire team creating high-quality trust-building content, how to implement new AI solutions to make your content production more efficient, and how to amplify your content online through social media. Get ready for some new things you've never seen before!

4:30PM ET

Welcome Reception

Join us for a welcome reception right with drinks and bites. Plus, get to know other attendees in a whole new way. Stay tuned for more!

6:30PM ET

Dinner On Your Own

8:30AM ET

Breakfast Served

Join us for a hot and hearty breakfast to kick off the day. Be sure to check out the sponsor tables while you're mingling!

9:00AM ET

The Right Website

It's time to tackle all things websites! First we'll cover things you need to do on your website right now to stay ahead. In fact, we'll look at world class examples of businesses doing this well right now and bring them up on stage to hear from them! We may even review some of your websites live on the spot. This exciting and inspiring session will be sure to kick off day 2 strong.

10:30AM ET

30 Minute Break

11:00AM ET

The Right Sales Activities

From using content in your sales process to role playing with your team, there's so much that goes into mastering sales at your company. But it doesn't stop with just the sales team. As you know, sales is a team sport. In this session, Marcus Sheridan will dive into the most imporant aspects your sales team and sales leadership must focus on today, how to get everyone at the company to catch the vision, and how you can truly build trusting relationships that lead to sales with lifelong customers.

12:30PM ET

Lunch

Lunch will be served at the venue! Sponsors will also be available at their tables over lunch.

1:30PM ET

The Right Technology

Many of the best business decisions are rooted in data. But unless your data is clean and accurate, it won't help you much. In this session we'll get you back to CRM basics, go through how to set yourself up for success as AI-driven tools come into your data environment, and look at some of the best reports you can create and use. Of course, we'll be diving mostly into our tool of choice which is HubSpot but these principles can apply no matter what you use.

2:30PM ET

A Culture that Embraces Emerging Technology

In the rapidly evolving landscape of AI, it is crucial for organizations to foster a culture that not only adapts to but also embraces emerging technologies. This isn't just about tactical implementation; it's about changing the way we think and work to be ready for the future. Expect to see real-life examples and practical tips on weaving this innovative mindset into the very fabric of your organization.

3:30PM ET

30 Minute Break

4:00PM ET

The Right Culture of Performance

In our final session of day 2, we'll delve into the heart of long-term business success with They Ask, You Answer. Learn how your business is doing so far, hear common mistakes to avoid from business who have been down this road before, and get practical strategies to sustain your success. We will explore the importance of coaching, community involvement, continuous education, and the use of effective tools in maintaining and building upon business achievements. Additionally, we will discuss the critical aspects of recruiting and employee onboarding that follow the same principles you've learned so far. Let's end the day strong!

5:00PM ET

Networking Reception

6:30PM ET

Dinner on Your Own

8:30AM ET

Breakfast Served

9:00AM ET

Workshop #1

You won't want to miss this 90 minute workshop. Topic to be announced July 15!

10:30AM ET

Break

11:00AM ET

Workshop #2

You won't want to miss this 90 minute workshop. Topic to be announced July 15!

Hotel & Travel

Both the event and accommodations will be at the Hartford Marriott Downtown, located at 200 Columbus Blvd, Hartford, CT 06103.

For your convenience we have reserved a block of rooms at a reduced rate of $249/night. Click here to book your room.

Parking is available on-site for $19/day. Additional parking information can be found on the hotel's website.

If you have any questions, please reach out to us at events@impactplus.com.

View Hotel Block→

Sponsor IMPACT Live

We offer a variety of sponsor options for IMPACT Live starting at just $3,000.

To learn more, check out our sponsor prospectus and email events@impactplus.com with questions or interest!

Download the Prospectus→

Sponsor IMPACT Live

We offer a variety of sponsor options for IMPACT Live starting at just $3,000.

To learn more, check out our sponsor prospectus and email events@impactplus.com with questions or interest!

Download the Prospectus→

Join us at IMPACT LIVE

Every six months, you'll be able to stay up to date on the latest tactics, brush up on the core principles, and connect with other They Ask, You Answer professionals. Don't miss out on the chance to be inspired by what's possible with They Ask, You Answer in your business.

Get My Ticket Now→

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