Website Design, Development, and Optimization

At our core, IMPACT is a business coaching and consulting company. Our obsession is that of helping organizations learn to become world-class internally with their sales, marketing, and overall business skills. We believe deeply in the motto of, “Give a person a fish, feed them for a day. Teach them how to fish, feed them for a lifetime.”

With this belief, we empower companies to reach their greatest potential by teaching them how to implement proven frameworks (like They Ask, You Answer, StoryBrand, Question First, etc.), ultimately helping them become self-reliant and fully in charge of their own destinies.

In order to “teach a person to fish,” we knew education, training, and community had to be at our core. For this reason, we started IMPACT+, a world-class learning platform that is loaded with educational video courses, a variety of tools, and a large community of sales, marketing, and business leaders — all sharing the philosophies and frameworks (like They Ask, You Answer) we teach and preach here at IMPACT.

IMPACT+ has FREE and paid portions of the platform, designed for individuals and teams alike.

IMPACT has worked with companies literally all over the world. With team members spread throughout the US, Europe, and Oceania — we’re prepared to engage our clients wherever they may be. At the time of this writing, IMPACT has worked with clients in over 17 different countries.

Our belief is that if you’re in an engagement with IMPACT, then you must be receiving clear, measurable value. And if that value stops, then you have the right to stop the engagement.

It’s really that simple.

So although we go into every client engagement with the mindset that we will be working together for an extended period of time, you are not “locked in” to said commitment.

We’ve always believed in the mindset of “there’s room on top for everyone” when it comes to the agency space. Therefore, we absolutely work with marketing agencies in a variety of ways — whether it’s They Ask, You Answer Mastery, sales training, web work, etc.

Just ask us. There’s actually a very good chance we’ve worked with someone either in your space or in a similar industry.

That being said, at IMPACT, our focus is that of teaching organizations *principles* of sales, marketing, and leadership. With this approach, the key becomes that of understanding HOW to apply said principles to your unique niche, business, etc. — something that we clearly know how to do.

So whether you’re B2B, B2C, B2G, etc., let’s have a conversation to figure out together as to whether or not our services are truly right for your business.

It’s not required, but it’s strongly recommended. Once the launchpad site goes live, that’s the time to check the assumptions made during the strategy process with user data. Using information from A/B testing, heatmaps, click tracking, traffic analytics, and more, we teach you to tweak your site to optimize conversion paths, design elements, site structure, landing pages, and content to best serve your users. You’ll build and test additional site elements with this data in mind.

Your end-users — or visitors to your site — will become the focus of everything we do. You'll discover how site updates will impact the user at every turn — what they might say or think about them — and may need to gather additional feedback from them to make this determination.

This step is crucial to optimizing your site for conversion and can’t happen without spending the time to review user data after site launch.

As a general ballpark, you can expect a full website redesign to last for three to six months.

If, however, you are looking to do a website refresh instead of a full redesign — that is, aesthetic updating but not many structural changes — you’d be looking at two to four months.

On the client’s side, the biggest unanticipated difficulty is content. Although the agency will be building the site for you, it will be populated with content you and your team write or produce.

On the agency side, the actual development and testing of the site take the longest. Once the design is agreed upon, common elements are carried through as templates for various pages and sections, but the development is slow going and intricate.