IMPACT vs

IMPACT

Working with IMPACT means working directly with a coach and trainers who provide hands-on instruction for you and your team and make sure everyone is focusing on work that matters and building the habits for sustainable inbound success.

You'll be guided to make inbound and They Ask, You Answer work at your organization, and your coach is here to hold you accountable, help you overcome challenges, and keep you on track.

We don't work for you, we work with you. We'll put in the hard work together, but in the end, you're the hero. You and your team will own your own success. Because you did it, and no one can take that away from you.

Traditional inbound marketing agencies

Working with a traditional agency means you will have an account manager who serves as your main point of contact. They will set the meetings, deliver the strategy, and present the deliverables their team produces for you.

Your AM will also serve as the conduit between your team and the agency specialists or freelancers who produce the work.

Before an agency can start producing work for you, it must learn everything it can about your business. This discovery process can take anywhere from 30-90 days.

Once the agency team is ramped up, they are going to work to fulfill the promises in your retainer contract.

IMPACT

All of our mastery programs start with coaching and training for your sales team.

We train your salespeople to improve their sales process by utilizing a principle called assignment selling that unites the efforts of your sales and marketing teams.  You'll see more effective sales meetings, better close rates, a shorter sales cycle, and less wasted time.

With our guidance, your salespeople will become better communicators, and your sales managers will become more effective leaders. 

Traditional inbound marketing agencies

Agencies have the resources to deliver impressive-looking marketing assets, once they learn about your business and industry.

But rarely will the agency work directly with your sales team to make sure that marketing content is used to shorten the sales cycle and close more deals.

The content most agencies create is designed to draw traffic, not convert prospects into customers.

IMPACT

Our mastery programs cost $8,500 per month on average, with optional website design and development costing more.

Additionally, we require two IMPACT+ Pro memberships, each at $379 per year.

IMPACT's coaching and training programs last about 18 months, at which point our clients graduate and no longer need to rely on an agency for support.

Upon graduation, you and your team will have internal mastery of They Ask, You Answer, inbound marketing, virtual sales, and assignment selling. Without the aid of an agency, your qualified leads will continue to grow, and you’ll see a steady stream of sales.

Traditional inbound marketing agencies

The typical agency's all-inclusive inbound marketing program costs between $5,000 and $15,000 a month, which gets you a certain amount of hours or "points" of work each month.

If you need additional emails, articles, videos, website pages, or offers created that go beyond your contract, you have to pay extra.

All-inclusive inbound marketing contracts often start with a 6-12 months commitment and continue indefinitely if things are going well.

If you cancel your engagement but need your assets to be updated, you’ll have to pay for that as well.

The inbound marketing program continues for as long as you pay your monthly retainer.

IMPACT

If you follow the framework and our direction, then you will see a positive return on investment within six months.

They Ask, You Answer has worked for thousands of different organizations around the world, representing dozens of industries. 

We have diverse case studies that show exactly how our clients' traffic and leads increased, delivering revenue growth and, ultimately, business transformation. 

After you complete our Mastery program, you no longer pay IMPACT or meet with our team, but your sales and marketing engine continues to run and the revenue keeps coming in.

Traditional inbound marketing agencies

Agencies employ marketing experts who work to deliver results to your business.

A common complaint, however, is that their efforts produce a bump in traffic, but that traffic doesn’t translate into qualified leads and better sales opportunities. Thus, ROI can be hard to prove, especially if they aren't working with your sales team.

The agency's work only continues while you pay the agency. Once you stop writing checks, the campaigns shut down and you lose access to agency expertise.