Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

They Ask, You Answer alignment day

In-person Training

Align your team with a They Ask, You Answer Alignment Day
Get your entire sales, marketing, and leadership team excited about implementing They Ask, You Answer. Talk with an IMPACT advisor to schedule your Alignment Day.  
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Gain complete alignment for your core digital strategy.
Align on what content you should be creating.
Eliminate silos from your sales and marketing team.
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You see the value of They Ask, You Answer, but nobody else in your organization gets it

If you want your company to achieve more, you've come to the right place:
  • A marketing team that works closely with your sales team.

  • A shorter sales cycle with improved close rates and better margins.

  • A leadership team that sees digital marketing and inbound as a priority.

  • A website that attracts and educates visitors and guides them to purchase.

  • A sales team that is bought in to your marketing strategy.

  • A video-first approach to your sales and marketing objectives.

  • A content strategy that helps prospects make a buying decision.

  • A clear way to accurately measure the ROI of your marketing efforts.

Create a shared vision, get aligned, and build excitement across all of your teams.

Overview

How IMPACT helps companies get aligned

IMPACT coaches help you understand how today's buyers have changed, how they best learn, and what this all means for your sales and marketing strategy. You'll learn how to create complete alignment around your core digital strategy.

Work as one team

Marketing is spinning its wheels creating content that will drive revenue, but the sales team sees that content as fluffy and unhelpful — and leadership is stuck in the middle.

Something is missing that ties your marketing, sales, and leadership teams together so you can achieve your shared revenue goals.

It's time for a change.

When you have a unifying strategy and shared principles, you're ready to work as one team.

Working-Together-Workshop

Focused on one goal

They Ask, You Answer is a business framework that leads to satisfied customers, productive employees, and increased revenue.

At IMPACT, we train our clients to reimagine the way they work together, focusing on educating customers and building trust. Clients can start seeing results within weeks.

Our framework has changed the fortunes of thousands of businesses around the world. Yours could be next.

Allison-Workshop

Focused on one goal

They Ask, You Answer is a business framework that leads to satisfied customers, productive employees, and increased revenue.

At IMPACT, we train our clients to reimagine the way they work together, focusing on educating customers and building trust. Clients can start seeing results within weeks.

Our framework has changed the fortunes of thousands of businesses around the world. Yours could be next.

"This alignment day is what REALLY connected the dots for us."

"Our full sales, marketing, and leadership team just took the 'They Ask, You Answer Alignment Day' and loved it. We’ve been working hard to align our marketing and sales strategy, but this is what REALLY connected the dots for us. Thanks, IMPACT!"

Anthony Paille
Anthony Paille, VP of Marketing at aiim

Your Alignment Day will be facilitated by an IMPACT certified coach

Trained personally by Marcus Sheridan
Chris Duprey
Chris Duprey

Chief Customer Officer

Watch Bio Chris Duprey's Bio
Allison Riggs
Allison Riggs

Head Coach

Watch Bio Allison Riggs's Bio
Brian Casey
Brian Casey

Head Coach

Watch Bio Brian Casey's Bio
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Chris Duprey
Chris Duprey
Chief Customer Officer
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Chris brings over two decades of multi-faceted leadership experience from both the military and business world.  Driven by a desire to inspire and develop others, Chris is a high energy leader always working to better his team and their clients.  

An Operation Iraqi Freedom and Operation Enduring Freedom veteran, Chris held numerous leadership and staff positions while serving as an Infantry Officer in the US Army.  The highlight of Chris’s military career was serving as the Commander for D Company, 1st Battalion, 504th Parachute Infantry Regiment, 1st Brigade Combat Team, 82nd Airborne Division.

Chris has a BA in Liberal Studies from Thomas Edison State College and an MS in Organizational Leadership from Quinnipiac University.  While not working to inspire and develop his team, you’ll find Chris writing songs and jamming on one of his many guitars.

Allison Riggs
Allison Riggs
Head Coach
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Allison excels as a catalyst for transformation within organizations across the globe. She trains sales, marketing, and leadership teams to embrace a culture of radical transparency within their organizations, empowering them to become the most trusted voice in their space.

With deep roots in the marketing world she has used her in-house and agency experiences to prove the value of great content, great communication and great leadership. All of which ultimately lead to more cohesive, productive teams; increased revenue; and more trust with buyers.

Brian Casey
Brian Casey
Head Coach
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Brian uses his background in sales & inbound marketing strategy to coach clients on creating content that impacts sales. As a salesperson, he experienced the first-hand struggles of legacy sales tactics. Through these struggles, he came to learn inbound marketing and became obsessed.

His experience in working with clients spans across all types of businesses in unique markets. He enjoys teaching content marketing strategies to help these businesses reach their ideal buyers.

Outside of work, Brian enjoys coaching and playing Ultimate Frisbee. He has been an advisor and coach to his alma mater, UNC-Wilmington, since 2012. He also enjoys discovering new music and attending concerts in and around Charlotte.

How to get started with a 
They Ask, You Answer Alignment Day

One

Talk with an advisor

An IMPACT advisor will learn about your goals and challenges, assess the points of friction in your business, and gain an understanding of your vision for the company. After that, your advisor will pair you with a coach who can best meet your needs as an organization.

Two

Schedule your day

Your coach will facilitate your They Ask, You Answer Alignment Day and connect your entire company around shared goals. With a long-term strategy in place, you're ready to better serve your customers' needs, build a content strategy, and help sales use content to close deals faster.

Three

See incredible results

An alignment day is the start of an exciting and rewarding journey for most companies. Within just weeks, you’ll see improved morale and sales results. You'll have all the tools in place to start generating better leads and becoming the trusted authority in your industry.

How much does a They Ask, You Answer Alignment Day cost?

Our They Ask, You Answer Alignment Day creates the foundation for the most successful sales and marketing programs. The training costs $7,500, with a flat travel fee add-on.

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Real success in the real world

Businesses just like yours have partnered with IMPACT to achieve dramatic growth with They Ask, You Answer.

“In the past 2 years, we’ve had a 145% increase in traffic. We used to get about 180 leads per week. Now we’re up to 350. From a revenue standpoint, we’ve seen a $5 million turnaround in profit.”

Kurt Bahler
Kurt Bahler, CEO, FBi Buildings
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FBi Buildings Case Study

"Our organic site traffic used to be around 7,000 sessions per year. After working with IMPACT, it jumped to over 50,000 in the first year and over 300,000 in the second year."

Ryan Litwiller
Ryan Litwiller, Marketing Director, Retrofoam
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"Since starting with IMPACT, we’re up to 14,000 visitors and 150 marketing qualified leads annually, and we generated over $1 million in revenue in 2019."

Cody Turner
Cody Turner, Digital Content Specialist, Office Interiors
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"We can attribute $3 million in revenue in a single quarter to our content marketing strategy and execution."

Martha Brown
Martha Brown, CEO, La-z-boy Southeast
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La-z-boy Southeast Case Study
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IMPACT is award-winning, certified, and invested in your success

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Diamond HubSpot Partner

Why does this matter?

As a two-time HubSpot Partner of the Year, IMPACT is among the most qualified companies in the world to help you drive sales from your inbound marketing

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StoryBrand Certified

Why does this matter?

As a StoryBrand Certified Agency, IMPACT will guide you to clarify your organization's online messaging so that more customers want to buy from you.

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Schedule your meeting with an IMPACT advisor to get started

Discover how IMPACT's They Ask You Answer Alignment Day can help take your business to the next level.