Search Engine Optimization Resources

Essential Courses & Recordings

Course

How to Optimize a Blog Post for SEO

1 hour 22 min course

Course

Creating Pillar Content Your Buyers and Search Engines Will Love

57 min course

Course

On-Page SEO & User Experience

02 min course

Recorded Session

The 1% Content Strategy: Combining the Top SEO and Lead Gen Tactics to Statistically Beat 99% of B2B Content Programs

40 min video session

How to Optimize a Blog Post for SEO

You can’t just create blog articles and not do any SEO to target your audience. As a content manager, you feel lost, confused, and you might be thinking…

“I’m not an SEO person. How am I supposed to learn everything I need to optimize my content?”

“How do my articles get found by the right people?”

You ARE the right person. You CAN get your content to perform better by doing proven SEO steps to increase the quantity and quality of your traffic.

By the end of this course, you will have a step-by-step guide to fully understanding and executing what it takes for written content to be found by the right audience, including:

Knowing the right keywords to target
Structuring and writing copy to make both humans and robots (search engines) happy
Creating URLs, tags, and other mildly technical stuff content folks never thought they’d have to touch
Using SEO to beat the competition

This course is essential for content managers and digital marketers who publish content and wants their content seen by search engines. It’s time to rank higher to reach your audience!

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Creating Pillar Content Your Buyers and Search Engines Will Love

So you hired a content manager, and you’re churning out high-quality, long-form articles on the reg, but still not seeing that killer organic traffic you need. With one of the only constants in life being Google’s algorithm updates, this is an all too common challenge.

As much as it pains us, the way we marketers used to “do SEO” no longer cuts it. How search engines map our content today is very different (and much more human) than it was when we all first started creating content marketing strategies or our companies and we need to cater to this. Enter topic clusters and pillar pages.

Organizing your content in a topic cluster and pillar page model will help:

Your website be more organized, structured, and easier for users to navigate
You spot new content priorities, opportunities, and gaps with ease
Search engines like Google map your content more efficiently
Your search rankings go up due to better visibility

But what is the topic cluster and pillar content model? How does it work and why? What do great pillar pages look like across different industries? How do you select your own topic cluster and pillar content topics? How do you develop an out-of-this-world, revenue-generating strategy for a pillar page? And how do you track the success of your topic clusters and pillar pages?

You'll find the answers to these questions (and much more) in this IMPACT+ Pro course with the mind behind IMPACT’s traffic and lead-generating pillar strategy, Liz Moorehead.

This course is ideally suited for content managers and digital marketers who are tasked with developing and executing robust content strategies that drive results for their company.

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On-Page SEO & User Experience

When you’re trying to expand your audience, getting your content found in search engines is a must. but what if you’re following all the best practices — keywords in your headlines, related links in your copy — but still not seeing any rise in rank?

How can you conquer on-page SEO and user experience to impress the almighty Google, have users land on the first page of your target search results, and attract qualified traffic?

In this course, IMPACT Content Trainer Kevin Phillips goes beyond SEO basics to teach you how to write and optimize blog articles that will win over search engines and readers alike. These are tried-and-true strategies he’s used to help clients shoot to the top of search ranks for the better part of a decade.

You will learn:

How to create content along the buyer’s journey
How to optimize your article copy to appear on the first page of Google (including structure, keywords, multimedia, linking, etc.)
How to optimize your SERP elements (i.e., titles, URLs, meta descriptions, etc.)
How to optimize the user experience of your blog articles

By the end of this course, you will have everything you need to start not only finding your ideal buyers at the top of their searches, but also winning them over with high-quality, easy-to-digest content.

Start Course

The 1% Content Strategy: Combining the Top SEO and Lead Gen Tactics to Statistically Beat 99% of B2B Content Programs

From the first keyphrase to the final conversion, this session connects every dot. Build a bridge between the Google search results page and your website’s thank you page. Here is a complete approach to making that bridge a fast-flowing highway of continuous demand.

Andy will walk through each step in the process for driving B2B leads with content marketing, from first action to final outcome.

Who are we talking to? Why do they care?

What are we ranking for? What are the two types of keyphrases?

How does PR and research build links, authority and ranking potential?

What do we publish? And how will it be promoted?

What topics, formats and collaborators support lead generation?

Learn to be a “dual threat marketer” by combining search and psychology, SEO with conversion optimization, cheese and mousetraps. There’s more than one way to generate demand for services. This is one of the best.

Watch Recording

In this free guide, you will learn the essentials of search engine optimization, how to outrank your competitors, and drive more traffic, leads, and sales from your website.

In this free guide, you will learn the essentials of search engine optimization, how to outrank your competitors, and drive more traffic, leads, and sales from your website.

Featured Content

Featured Content

How Long Tail Keyword Research Can Drive Business

How to Optimize Videos On Your Business Website for Search

What is a Featured Snippet? [Definition + Examples]

Is SEO Dead?

How Long Tail Keyword Research Can Drive Business

How to Optimize Videos On Your Business Website for Search

What is a Featured Snippet? [Definition + Examples]

Is SEO Dead?

Essential Courses & Recordings

Essential Courses & Recordings

How to Optimize a Blog Post for SEO

Creating Pillar Content Your Buyers and Search Engines Will Love

On-Page SEO & User Experience

The 1% Content Strategy: Combining the Top SEO and Lead Gen Tactics to Statistically Beat 99% of B2B Content Programs

How to Optimize a Blog Post for SEO

Creating Pillar Content Your Buyers and Search Engines Will Love

On-Page SEO & User Experience

The 1% Content Strategy: Combining the Top SEO and Lead Gen Tactics to Statistically Beat 99% of B2B Content Programs

Recent Articles

Recent Articles

Google's AI Overview: Does It Meet The Hype? [Endless Customers Podcast S.1. Ep. 38]

Using StoryBrand To Optimize Your Success [Endless Customers Podcast S.1. Ep. 34]

9 SEO Best Practices for Improved Organic Traffic in 2024

Need Help?

6 Smart Ways to Speed Up Your Content Creation with AI

Content Marketing and AI-Powered Generative Search

Video SEO: How To Optimize Videos To Drive Traffic to Your Website

37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy

Google's AI Overview: Does It Meet The Hype? [Endless Customers Podcast S.1. Ep. 38]

Using StoryBrand To Optimize Your Success [Endless Customers Podcast S.1. Ep. 34]

9 SEO Best Practices for Improved Organic Traffic in 2024

6 Smart Ways to Speed Up Your Content Creation with AI

Content Marketing and AI-Powered Generative Search

Video SEO: How To Optimize Videos To Drive Traffic to Your Website

37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy